“Influencer packaging is a big trend,” the team at Balance Packaging told exhibitors at the MakeUp in NewYork show. “We’re fulfilling lots of requests from brands to produce much more elaborate boxes for this purpose.”

The box styles the company featured at its booth were also ‘big,’ in a literal way. Designed to make an impression when they’re sent to beauty influencers (and filled with new products), the team at Balance explained how a variety of finishing techniques are used to make sure Influencer boxes look extra-special.

“Our goal is to make sure that opening the box is an ‘Instagram-worthy’ moment,” the team at Balance explained. 

Stay tuned for more information in the next issue of Beauty Packaging magazine.